Made-to-measure shirt franchise: open your own MyCamicia Store
A shop with no stockroom and no unsold stock. You look after the customers, we take care of production, marketing and training.
- Zero unsold stockEvery shirt is made only after the customer orders it.
- 100% Made in ItalyArtisan workshops and Italian fabrics.
- Full trainingBefore opening and in your own shop.
- Ongoing supportMarketing, store concept, management and purchasing.
The MyCamicia model
A shirt shop that doesn’t buy stock
In traditional clothing retail, the shopkeeper buys the goods at the start of the season and hopes to sell them. In a MyCamicia Store the opposite happens: the customer chooses the fabric, has their measurements taken and only then is the shirt cut and sewn, in Italy.
That’s why ours is a made-to-measure shirt franchise unlike any other: no sizes to restock, no sales to clear the stockroom, very few returns. In the shop you need the fabrics, the measuring tools and your ability to advise.
- Stockroom
- Zero
- Production
- Made to order
- Delivery to the customer
- 15 days

Why open with us
You focus on the shop, we handle everything else
You’re the owner
A business of your own, with the strength of a constantly evolving brand and the direct commitment of the founders.
Marketing and store concept
We design the shop’s look, communication, campaigns and digital tools.
Training and mentoring
Training in our store or near our headquarters, then directly in your own shop.
Help with the location
We help you find and assess the premises, with a dedicated site visit.
Access to financing
An established brand and our support make it easier to obtain credit.
Faster opening
We’ve already solved the problems and the details: you start with a proven model and purchase on favourable terms.
The process
Ten steps to opening your store
From application to first customer: our team is by your side at every stage.
- 1ApplicationYou fill in the form and tell us about yourself.
- 2Introductory meetingYou meet the team at our headquarters in Rome.
- 3Site visitWe assess the location together.
- 4Letter of intentWe set out goals and mutual commitments.
- 5Business planWe build the shop’s growth strategy.
- 6Financial supportIf needed, we help you obtain financing.
- 7TrainingTraining in our store or near our headquarters.
- 8Fit-outWe fit out the shop according to the store concept.
- 9On-site trainingWe work alongside you in your shop before opening.
- 10OpeningYour MyCamicia Store welcomes its first customers.

In-store technology
Tailoring 4.0 is ready for you
The tools we use every day online and with companies become the heart of your shop.
- Measuring boothOver 290 measurements in 3 seconds, a digital avatar in 30.
- 3D configuratorThe customer sees the shirt as they design it with you.
- Saved measurementsThe customer reorders online: the relationship continues after the visit.
- Italian workshopsThe shirt arrives ready in 15 days.
Application
Become the next MyCamicia franchisee
Fill in the form with a little information about yourself and the shop you have in mind. We’ll get back to you to arrange the introductory meeting.
- No commitmentThe application is just a way to get to know each other.
- You meet the teamThe first step is a meeting at our headquarters.
Frequently asked questions
Opening a shirt franchise
Would you like to get to know us better before applying?
How do you open a MyCamicia franchise shop?
It starts with the application form. This is followed by a meeting with our team, a site visit to the location, the letter of intent and the business plan. Then training, fitting out the shop and opening: ten steps in which we are always by your side.
Do I need a stock of shirts?
No. Every MyCamicia shirt is cut and sewn only when the customer orders it. In the shop you need fabric swatches and measuring tools: there’s no unsold stock at the end of the season.
Do I need tailoring experience?
Making the shirts is entrusted to our artisan workshops. We teach you to advise customers, take measurements and use the configurator, with a training programme before opening and directly in your own shop.
What support does MyCamicia offer franchisees?
Marketing, store concept, training, operational and management support, help finding the location and support in accessing financing.
How much does it cost to open a MyCamicia franchise?
The investment depends on the city, the floor area and the condition of the premises. We define it together in the business plan, after the introductory meeting and the site visit, and we help you access financing if needed.
I already have premises: can I apply?
Yes. Mention it in the form: the site visit is there precisely to assess the location together. If you don’t have premises yet, we’ll help you find them.