Gaetano Diana
CEO and Founder
An architect by training, with a family history in craftsmanship and restoration. He founded MyCamicia to share the excellence of our region.
About us: Italian artisans, just a click away
MyCamicia is the online tailor born in Rome to bring the made-to-measure shirt within everyone’s reach: handmade in Italy, ordered in a few minutes.
Our idea
Against the fashion current
In traditional fashion, you produce first and sell later. We do the opposite: each shirt is made only when someone asks for it. No unsold stock, no waste, very few returns.
How MyCamicia began
A bench, two friends, a seamstress
MyCamicia was born in Rome in 2020 from an idea of two friends. We were sitting on a bench, on our way back from a business trip, talking about a friend’s seamstress: every time we went to visit him, she made fully personalised made-to-measure clothes for us and had them delivered to our hotel in less than 48 hours. Without costing a fortune.
We asked ourselves: why not bring that model to Italy, make it digital and so even more accessible, relying on the workshops and fabrics of our own region?
The idea took shape with the arrival of Paolo, Valerio and Cristiano. The project on paper began to win support and in 2021 it became a company.
- Year2020The ideaIn Rome, two friends decide to take made-to-measure tailoring digital.
- Year2021The company is foundedWith the full team on board, MyCamicia becomes a company.
- Year2022The workshop networkWe bring Italian artisan workshops on board and refine our processes, balancing quality and lead times.
- Today4.0Tailoring 4.03D configurator, measurement algorithm and body scanner booth for businesses and shops.
Our model
The more shirts we sell, the more artisans work
Our costs don’t fall with volume: the artisan who sews your shirt remains an artisan, and every shirt takes the same time and the same care. When we grow, so does the work for Italian workshops.
- Made to orderWe cut the fabric only after you order: one cut, one shirt.
- Italian supply chainWorkshops and fabrics from our own region.
- Accessible priceNo warehouse to finance, no unsold stock to pay for.
- Less wasteNo unsold stock to dispose of at the end of the season.
Technology
A process of hours, in twenty minutes
At the tailor’s you need appointments and fittings. With MyCamicia your first purchase takes 20 minutes on average: an easy-to-use configurator and an algorithm that calculates your measurements.
- First purchase
- 20 minutes
- Fabrics
- 100
- Delivery
- 15 days
The team
The people behind MyCamicia
Paolo Minasi
CTO and Founder
Digital manager with a solid engineering background. Passionate about e-commerce and process optimisation.
Valerio Paoletti
CPO and Founder
Software development and product research: he’s always looking for a new way to innovate and simplify the ordering experience.
In the press
What our customers say
«Excellent match between the measurements I gave and the finished product. Superb cotton and on-time delivery.»
Nicola«Professionalism, helpfulness and speed. The shirt arrived on time: I’ll definitely buy again.»
Mauro«Quality products, with the added option of personalising the shirt. I was very satisfied.»
Dario
For businesses
Dress your team made to measure
Shirts with an embroidered logo, measurements taken on site in 30 seconds.
Discover the B2B offerFranchising
Open a MyCamicia Store
A shop with no warehouse, with our support from finding the location to opening day.
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